Client Overview: International Center of Photography
We partnered with the International Center of Photography to celebrate the 2024 recipients of its annual Infinity Awards with a series of short profiles that delve into the obsessions and core interests that drive each honoree’s work. In 2025, in addition to directing and producing profiles of two legendary photographers, we created a new brand manifesto for ICP based on the theme: “why images matter.”
Selected Films

Infinity Awards 2024: Shirin Neshat
SandenWolff director Jonathan Sanden interviewed artist Shirin Neshat in her Brooklyn studio on the occasion of this lifetime achievement award.
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Director: Jonathan Sanden
Story Editor: Rachel Wolff
Cinematographers: Noah Therrien, Jonathan Sanden
Editor: Hannah Kaylor

Infinity Awards 2024: Lynsey Addario
We traveled to London so that SW Creative Director Rachel Wolff could interview war photographer Lynsey Addario in her home—in a rare moment between assignments in the field. In this film, we delve into her process and the unique qualities that drive her to do such dangerous but important work.
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Director: Rachel Wolff
Story Editor: Rachel Wolff
Cinematographers: Noah Therrien, Jan Bednarz
Editor: Stephen Parnigoni

Infinity Awards 2024: Wendy Red Star
SW Director Noah Therrien traveled to Oregon to film with artist Wendy Red Star in her Portland studio and explore nearby museums where she captures images of Native art in museum collections as inspiration for her collage-based work.
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Director: Noah Therrien
Story Editor: Rachel Wolff
Cinematographer: Noah Therrien
Editor: Stephen Parn